The Gym Group
Taking a fresh 'everyone is welcome' approach, The Gym Group’s latest campaign aims to promote the brand as a welcoming and inclusive place for everybody.
Opening the doors to people who may have previously felt like they don’t belong in the gym, the concept called for an authentic cast of real-life gym-goers to be featured on their fitness journey. Using a candid, fly-on-the-wall approach, Will captured this series of fun and relatable images for a successful brand refresh.
Producer | Bangerz & Nash
Styling | Anna May
Hair & Makeup | Etti Pere
