BA Campaign
Teaming up with creative agency Uncommon, Will was asked to capture an exciting new campaign for British Airways. In an extensive two-part project shooting at Heathrow Airport, Will photographed the uniformed staff, pilots, and cabin crew looking sharp on the runway. In order to shoot in his signature documentary style,
Will needed to keep things quick and nimble on set. With unpredictable weather and limited access to power on the runway, the fast-paced production brought some challenges. Using a mix of available light and battery-powered kit, Will was able to move around the set quickly and smoothly, capturing the airline crew in a free-hand style, resulting in a beautiful series of campaign stills and a very happy client.
Creative Agency | Uncommon
Produced by Process | & Bangers & Nash
Retouching | Stefano Cherubini
