Simon Winnall

Festive HP Campaign

Just in time for the holiday season, HP brought us the “Reinvent Giving” TV commercial. Where imagination meets the heights of smart technology, this festive campaign tells the charming story of a young woman who uses her new HP Spectre laptop to create a special festive surprise for a lonely neighbour. Sending out a series of holiday-themed instructions, the laptop-heroine enlists the help of some friends to create a bit of Christmas wonder with a special marionette performance. Simon travelled over to Budapest to work alongside leading ad agency BBDO – spending five days shooting around the TV crew to capture this beautiful series of still images for the HP campaign.


Click here to watch the full TVC.




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